Coji is a fab robot that teaches young children to code with Emoji's. In a collaboration with Sesame Street, WowWee are working on an Elmo-themed version of Coji which looks like a lot of fun.
The robot is called Elmoji (of course!) and teaches kids STEM skills to preschoolers. We really like the approach that WowWee have take for Coji (see our Coji review.) This looks like a great way to make the product appeal to young fans of Sesame Street.
This isn't just a branding exercise. Sesame Workshop have collaborated with WowWee on educational content that will appeal to their audience.